Hobby Radio, Inc. d/b/a Union Station
W-E-A-K LP 106.7 FM
6747 State Highway 56
Athens, Ohio 45701-9021
Studio Line: 740 592-1067
Business Line: 740 593-3683
Fax Line: 740
593-6519
Underwriting Guidelines and Agreement
For Businesses
Hobby Radio, Inc. d.b.a.
Union Station, W-E-A-K LP-FM, relies on our listeners and local businesses for
100% of it operational support - we depend on listener support and business
underwriters to keep us 'on the air'.
Hobby Radio, Inc. offers the
business underwriter four categories of underwriting on WEAK-LP-FM, Athens,
Ohio=s first Low Power FM Radio Station.
W-E-A-K LP is licensed by the
F.C.C. and all underwriting messages must comply with Federal Regulations.
General Underwriters: Businesses, organizations or other entities; that
donate $60.00 are considered Underwriters. This entitles the Underwriter a
minimum of three 'on-air' announcements
per day for each month that is funded. Underwriters who contribute $660.00 per
year if paid in advance, will receive 'on-air' promotions for the last month at no additional
cost. This is a savings of $60.00.
Sponsor Hobby Radio, Inc. for 11 months in advance and receive 12 months of
acknowledgment.
Weather Sponsors: Sponsors of weather reports on W-E-A-K LP-FM donate
$50.00 per week with no discount for advance payment. Each weather sponsor
receives a minimum of eighteen times per day (with their business name
mentioned on both sides of the NOAA weather forecast). This is a very
inexpensive way to promote your company and support for Hobby Radio, Inc.
Consecutive weeks of on-air promotion in this category is not guaranteed unless
prepaid.
Gospel Sponsor: Businesses who support W-E-A-K LP-FM with $100.00 for
the entire year will have their announcement mentioned a minimum of one time
during the Sunday morning gospel show, which currently airs from 8 am to noon.
Bluegrass Sponsor: This category is for sponsorship of the Bluegrass show
that is scheduled for Saturdays at noon. A yearly gift of $100.00 helps support
W-E-A-K LP-FM with the funds needed to bring to our listeners a wide variety of
Bluegrass music (including local performers) for their listening pleasure.
General items applicable:
1.
Donations and
Underwriting Support are/is non-refundable.
2.
There will be at least
three daily 'on-air' announcements
of support and presence on W-E-A-K LP-FM 106.7 mhz.
3.
Hobby Radio, Inc. DBA
Union Station is a non-profit Ohio corporation that holds the FCC license for
W-E-A-K LP-FM. We are restricted by the F.C.C. to be 'non-commercial/educational'. Sponsors, supporters and underwriters can be
mentioned “on-air”, but we cannot advertise prices or suggest any 'call to action'.
Therefore, we will only be able to mention the supporters/underwriters= names and offer general information. This is
considered “name recognition.”
4.
Credits on W-E-A-K LP-FM
Radio are intended as a way of thanking and identifying underwriters.
Underwriting credits must meet the test of whether they are in keeping with the
noncommercial nature of public broadcasting. In general credits must maintain a
non-commercial sound. Some examples follow:
5.
What is allowed
on W-E-A-K LP-FM Radio:
!
Credits that are less
than 45 seconds.
!
Factual information
about the underwriter, including location, product name and description of
services.
!
Credits may contain a
phone number and/or Web site address.
!
Well‑established
slogan or corporate positioning statements. (If not a call to action,
comparative language, or qualitative statement)
!
Preamble, "Local
Underwriting is provided by" is included in the credit announcement
6.
What is not
allowed on W-E-A-K LP-FM Radio:
!
No comparative statements
(e.g. the best, bigger, faster)
!
No qualitative
statements which involve subjective evaluation of quality (e.g. fine, great,
rich, superb)
!
No price information
(including "free")
!
No call to action
statements which direct the audience: to call, to visit, to try, to compare
!
No inducement to buy
statements which direct the audience to purchase the product (e.g. free trial
period, 2 for 1)
!
No first or second
pronouns (e.g. I, me, you)
7.
Tax Deductibility: W-E-A-K LP-FM is a 501 (C)(3) entity and being so,
all contributions are tax deductible.
Name:
________________________________________________________________________
Address:
______________________________________________________________________
City, State, Zip: ________________________________________________________________
Telephone number:
Web Page:
____________________________________________________________________
Payment Options:
Category: Monthly: ½ Yearly: Yearly:
Underwriter O ____ X $60.00
= $____ O
$360.00 O $660.00
Gospel Sponsor (Business) O____ X $10.00
= $____ O $60.00 O $100.00
Weather Sponsor O ____ X $50.00
= $____ (Weekly)
Bluegrass Sponsor O $_100.00_(Yearly)
Donor O $_____.___
Preferred method of
contribution:
O Email Address related to your PayPal Account O Cash
or Check #
___________________@______________________
Absence of signature, but full payment constitutes these
conditions are accepted:
_____________________________
Contributor (Signature) Date
_______________________________
Name (Please print)
O I prefer to remain anonymous – (No on-air
announcement)
Please print and fill in this form and send it with
your support or credit card information to:
Hobby Radio DBA Union Station - W-E-A-K LP-FM
6747 State Highway 56
Athens, Ohio 45701-9021
Thanks so much for your support. Any amount is
graciously appreciated!